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Optimize Returns From Your Online Free Trial Campaigns. Use PhoneConfirm.
The Current State of
Online Free Trials in the e-Business Scene
Every year, hundreds of e-business websites worldwide
employ online free trial campaigns to promote their
goods and services. These campaigns usually run for
a limited trial period, often up to 90 days. During
this trial period, these companies offer free goods
and services, aiming to convert responders into paying
customers at the end of the trial. Some service companies
even offer a limited period free trial as an ongoing
company policy.
Upon offering a free trial, each company wants to draw
only genuine customers who complete an online form to
register. These forms are simple, requesting only key
information, such as name, address, telephone number,
email address, and some personal preferences about products
or services. Beyond that, most companies do very little
to verify the user. The campaign goes as planned, and
the company meets its free trial commitments.
Along with the genuine customers out there, the marketplace
is full of people who are “on the prowl” waiting for
these opportunities to make fast gains. These include
e-newsletter signups, ROI calculators, signups for marketing
material, drawings, and free service trials. And the
competition is not far behind, always finding ways to
dilute the impact of the campaign.
The Real Issue
Many online users routinely abuse free trial campaigns
by creating multiple accounts and registering one-time
signups multiple times. Or, competitors sign up under
false identity to prevent even the best-managed companies
from deriving full benefits from their trial campaign
investments. This online deception results in financial
loss due to poor online verification of a user’s identity.
It is common knowledge that if this issue is left unresolved,
- % of the intended reach is taken away by non-genuine
customers and competitors, making campaigns less effective
and even quite risky. This not only impacts the expected
yield from each campaign, but also strains resources,
adversely affecting the level of service to genuine
customers. This e-business issue has been widely recognized,
and website owners are looking for solutions to minimize
the problem.
The PhoneConfirm Solution
PhoneConfirm.com provides an affordable solution that
helps website owners derive full value from their trial
campaign investments for all types of online e-businesses.
Using PhoneConfirm’s proven Automated Phone Confirmation
Service, predators and competitors are discouraged from
signing up for free trials of a product or service,
greatly improving the quality of the marketing leads.
PhoneConfirm’s solution is based on two important facts.
First, any phone number is easily traceable. Next, while
multiple email addresses can be quickly and freely obtained
just in a few minutes (using various email services),
it is much more complicated to obtain a new telephone
number. For most people, it is not worth the trouble
to confirm a phone number just for a free service usage.
So, most potential fraudsters are immediately discouraged
and drop the idea to commit the folly.
How PhoneConfirm.com Works
The trial campaign subpages of a company’s website links
to their potential clients via the PhoneConfirm Service.
From the information provided online by the customers,
Phone
Confirm verifies the user’s phone number, generates
a unique PIN number, and records it, drastically reducing
the shipment of marketing material, free goods, or free
trial services to junk users.
PhoneConfirm automatically dials the phone number at
the same time that the end user is registering for a
transaction. PhoneConfirm immediately calls the number
to confirm that the phone number represents the person
that is interacting with the website through PIN entry.
Any discrepancy results in automatic blockage, and the
transaction is reported to the website for further disposition.
The result is a reduction in fraud, decreased unauthorized
system accesses, and a significant cost savings compared
to a traditional, manual telephone confirmation process.
The Benefits of Using PhoneConfirm.com
PhoneConfirm’s fraud
protection service adds an important layer to real-time
identity confirmation, reducing fake users drastically.
It enables secure account updates and protected changes
(such as passwords), reduces labor and service costs
for manual phone confirmation, and adds another confirmation
record for the transaction.
PhoneConfirm.com is both easy to set up and use. They
will even help customers set up service. PhoneConfirm’s
verification service helps websites derive the full
benefits from their campaign investments. During on-line
campaigns, websites can even use the PhoneConfirm logo
on their forms to further discourage unfair use of free
offerings.
PhoneConfirm Support Services
PhoneConfirm.com is a globally recognized brand name
well known for its non-stop, innovative, and cost effective
online phone verification services. PhoneConfirm is
professionally managed and is fully committed to providing
superior pre- and post-sale support services to its
worldwide customer base through qualified and experienced
marketing, engineering, and technical support teams.
PhoneConfirm’s policy is to provide its customers the
highest possible quality through continued research
and innovation in both products and support.
About PhoneConfirm.com
PhoneConfirm.com is a wholly owned service of Across
Communications, Inc. and is one of a suite of leading
communication services that enable trusted commerce
and communications with confidence. Other Across Communications
Inc services include Email
to Phone service and AcrossAlert.com.
Across Communications platform was developed by Dana
Consulting Inc, which also provides network
monitoring, website
monitoring and web
server performance software for corporations worldwide.
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